4 thoughts on “A really cool idea”

  1. On the same topic, v” rel=”nofollow”>here’s a mother hearing her son’s heart beat in a transplant recipient.

  2. It’s the idea of making it personal. Both the text when the donor’s blood is used and the mom hearing her son’s heart beat in another person make the donation real. The rewards are tangible. It would make a lot of sense to copy the messaging idea here.

    • Ever see the movie ‘7 Pounds’? Will Smith? It is about this very topic and it will make you cry. I promise. Heck, I’m crying just thinking about it. I think. Maybe I’m crying because I just dropped a hammer on my toe. They doing toe transplants yet?

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