Lonely Elderly German

The latest tear-jerking (and slightly dark) Christmas ad to hit social media is from German supermarket giant Edeka.

Read all about it.

Thanks Janet

While this one is sad it kind of rubs me the wrong way.  The loneliness some elderly people feel is real and I can sympathize with that and it’s a shame that adult kids can’t or don’t find the time to visit or make their parents part of their lives.  But if this were real and my parent faked their death in order to get the family together I think I’d be a little pissed about that.  There has to be a better way.  Maybe I’m wrong to feel that way, but I say, Bad Dad!

5 thoughts on “Lonely Elderly German”

  1. If your kids are that selfish and self-absorbed, maybe count yourself lucky they’re not around more?

    And how could he be lonely? He has a dog!

  2. Flipside: For all the cliched prettiness of the festive setup here, there are also elderly people who bring about their own loneliness. If that family really is as happy together as they seem at the end, they’d all have busted a gut to be there every year, without fail, and without the letter – especially after the wife/mother died/left. It’s not always about the negligence of “the kids”. Oftentimes, “faking” happiness where there is little or none, just to be “festive”, is what ruins both celebrations and memories. More and more, people are finding “fake” hurts more than it helps. Disney/marketing families like this just make Christmas that much harder on all the families out there that aren’t and have little to no hope of ever being. If you are one, have one, or just know one, count yourself both rarified and blessed. But these ads are all commercial setups designed to make normal people with normal problems and normal families all feel like failures. Btw, your breath smells, your B.O. is embarrassing, and your car’s old.

  3. Having lost both my parents within six months of each other this year, I couldn’t watch it through. The tactic as you describe it is kind of low (and would backfire in real life.) But I hope it’s a real wake-up call for a lot of people. Luckily, I had a close relationship with my parents and was able to be with them a lot in the last months of my mother’s life (she died of ALS, so we knew it was coming — my dad had a heart attack (or broken heart), so we didn’t.) Seriously. No matter how busy you are, make some time for them. They’re getting old, facing death (if only from age), wondering if they made a difference, wondering if you love them, wondering if it was all worthwhile. You’ll be there at their funeral. Be there while they’re still alive.

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