Rock & Roll Has Got To Go!

St. Louis’ KWK was the very first radio station I can remember hearing as a kid.  Apparently they decided that they weren’t going to play rock & roll music.   Variety Magazine, in its January 22, 1958 issue noted, “St. Louisans Heave of Rock n’ Roll”.  I don’t remember this at all.  But it might be why I started listening to KXOK which endorsed Rock & Roll all the way.  I spent my teen years listening to KXOK.  It should be noted that the original KWK has been long gone from the airwaves in St. Louis.  The call letters were purchased by another company but is no longer on the air here.



2 thoughts on “Rock & Roll Has Got To Go!”

  1. That station has since gone through many sets of call letters and formats. Too bad. Three-letter calls are a rarity from the early days of radio.

    City of license St. Louis, Missouri
    Broadcast area St. Louis, Missouri
    Branding 1380 The Woman
    Frequency 1380 kHz
    First air date 1927 (as KWK)
    Format Talk
    Power 5,000 watts day
    1,000 watts night
    Class B
    Facility ID 74579
    Former callsigns KWK (1927-1984)
    KGLD (1984-1992)
    KASP (1992-1994)
    WKBQ (1994-1995)
    KRAM (1995-1996)
    WKBQ (1996-1998)
    KKWK (1998)
    KZJZ (1998-1999)
    KSLG (1999-2012)
    Owner Simmons Media Group
    Webcast Listen Live

Comments are closed.