5 thoughts on “Embrace Life”

  1. A very powerful film by the Sussex Police here in the UK…emotional wreck by the end, when I first saw it, a couple of weeks ago…
    some info on it.
    “It was central to the development of the project that we root the concept of wearing a seat belt firmly in the family domain, and create the advert so that it could be viewed by anyone of any age. Children are so important as opinion formers within their family that we felt it imperative to have a child take a pivotal role in relaying our message. One key aspect to the storytelling is that we developed Embrace Life to be non-language specific, so that the message wouldn’t become lost when viewed by visitors to, or residents of, the UK where English might not be their first language.”

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